FG Announces Partnership With UNWTO, CNN To Boost Creative Industry

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Alhaji-Lai-Mohammed
Alhaji Lai Mohammed, Minister of Information and Culture
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THE Federal Government on Monday announced a tripartite partnership with the CNN and the UN World Tourism Organization (UNWTO) to boost the Creative Industry in Nigeria, using the film industry as a pivot.

The Minister of Information and Culture, Alhaji Lai Mohammed, who announced the partnership in Lagos on Monday, at the Creative Industry Roundtable, said under the partnership, the film industry will be used ”as a lens through which we will project various aspects of the Nigerian Culture, Tourism and similar areas”.

”We are kick-starting the project with a 13-episode production
showcasing the various stages in a movie production. These include the choice of location, which will allow us to showcase the various beautiful sceneries available in Nigeria; the choice of wardrobe that will show the rich options in the country’s fashion industry; the choice of sound track that will highlight our rich music genres, the casting that will showcase our abundant talents and the technical part that will provide
the platform to show that there is no camera and other gadgets that we don’t have here.

”As part of the project, we will also run a programme on CNN
showcasing the 20 Nigerians to watch in the Industry. The Nigerians to be showcased will be selected by the industry players themselves to ensure authenticity,” the Minister said.

He said the tripartite partnership, as well as the MoUs with the Tony Elumelu Foundation, the Bank of Industry and the British Council, were part of the efforts by the Federal Government to transform the Creative Industry to a Creative Economy.

Alhaji Mohammed said that he organized the Creative Industry Roundtable, which was well attended by industry players, to show the Federal Government’s willingness to work with the private sector in the transformation of the Creative Industry to a Creative Economy.

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