NIGERIA’s national telecommunication’s giant, Globacom, has strengthened its position as Nigeria’s preferred network for data services with an outstanding performance in the sector in the first quarter of 2016.
In an industry report covering the first three months of the year just published by industry regulator, Nigerian Communications Commission, Globacom gained 80 per cent of the total number of new customers who subscribed to internet services of the four major telecom operators in Nigeria.
A breakdown of the statistics showed that an additional 1,448,354 internet subscribers joined the Glo network during the period. The figure is made up of 354,178 for January, 248,593 for February and 845,583 for the month of March. Globacom’s total internet customers as at the end of the quarter stood at 26,530,420.
The company’s figure of 1,448,354 for the three months under review makes up 80 per cent of the total number of 1,820,651 new customers across the major telcos. Only 20% of the number opted for the other networks.
Globacom’s massive infrastructural improvement as well as its unique and affordable data offerings have combined to see the network break away from the pack in ramping up new internet customers. Its dominance in the sector became unparalleled in the last quarter of 2015 during which the next generation network was the only operator that recorded an increase in its internet subscriber base.
It had an addition of 3.2 million new internet subscribers in the quarter.
Etisalat came second with a total of 5,431,190 new internet customers. Airtel finished third with 961,548 new data customers in the 12 months period as MTN recorded a net loss of 1,059,160 data subscribers during the period.
Some of Globacom’s new offerings that offer unbeatable values to various market segments are the Campus Booster plus voice, Twin Bash which has now been reloaded to include more freebies and attractive data plans.