Marriott International, a global leader in hospitality, and the Africa Tourism Private Sector Alliance (ATPSA) are jointly hosting a webinar on “Shaping the Future of Tourism Business Through Digital Transformation and the AI Revolution.”
The webinar explores the impact of digital transformation, powered by artificial intelligence (AI), on sustainable tourism.
The webinar, which costs $15, will be held on May 7, 2025. It will feature expert presentations, question-and-answer sessions, and interactive discussions. Interested participants are encouraged to register for the seminar.
Highlights of the event
According to the organiser, key highlights of the webinar included Smart Technologies for Eco-Friendly Tourism – discovering how cutting-edge technologies can enhance sustainability in tourism; Virtual & Augmented Reality’s Role in Reducing Over-Tourism – learning how immersive technologies can mitigate the adverse effects of tourism on local communities; strategies for Integrating Innovation into Sustainable Tourism Practices; and gaining insights on how to drive business growth while promoting sustainable tourism.
The organisers added that there would be expert Insights and takeaways on AI Revolution for Small Business – Unlocking the value of AI for enhanced business growth and profitability in tourism, travel, and hospitality. Mapping AI Touch Points for Tourism Accommodation Facilities – Exploring opportunities for total quality and sustainable business operations, and Digital Transformation Beyond AI – Understanding cost-effective digital platforms and tools supporting small tourism enterprises, start-ups, and business accelerators.
Who should attend the webinar?
Small tourism enterprises and established business owners; tourism, travel, and hospitality business executives and officials; hospitality professionals and hotel operators; tour operators and travel agencies; sustainability and innovation practitioners; entrepreneurs in community-based and cultural tourism; and academics, researchers, and students in tourism and tech are expected to attend the webinar.
Marriott International’s commitment to sustainability and digital transformation is evident in its efforts to reduce environmental impacts, build sustainable hotels, and source responsibly. This webinar promises to provide valuable insights and practical tools for businesses looking to thrive in the tourism industry while promoting sustainability.
