The Southern Africa Association for the Conference Industry (SAACI) as its strategic partner for the Africa Business Tourism MICE Masterclass again this year.
SACCI has continued to assist ATP in delivering this training curriculum for Continuing Professional Development since its inception seven years ago
The masterclass’s major goal is to
The masterclass’s major goal is to provide a forum for skill development, peer learning, one-on-one business development, and networking for businesses, industries, governments, and academics, as well as to engage in relevant conversations.
The Masterclass brings together large industry professionals, NTOs and NCB executives, SMEs, entrepreneurs, and students to learn, share expertise, and conduct business.
SAACI, a long-standing strategic partner for this programme, supports the initiative alongside Africa Tourism Partners (ATP), a UN Tourism Affiliate Member, and BDO. These partners have demonstrated a commitment to engage public and private stakeholders to foster inclusive MICE development in Africa at both the national and international levels.
