Africa Tourism Partners has announced that the Africa Business Tourism & MICE (Meetings, Incentives, Conferences and Exhibitions) Masterclass, been rescheduled to 25–26 June 2026. The venue of the event, which serves as a vital hub for business tourism development, remains BDO Offices, 52 Collette Drive, Illovo, Johannesburg, South Africa.
According to the organisers, the shift in schedule ensures that this flagship programme maintains its high standard of delivery.
Under the theme “Unlocking optimal economic value and revenues for Africa MICE Destinations and Businesses,” the event continues its mission. It remains the only pan-African, industry-focused platform dedicated to advancing skills development, knowledge exchange, and collaboration within the MICE sector.
Industry leaders view the rescheduling as an opportunity to further refine the curriculum. The Masterclass is designed and delivered annually by renowned African and international industry practitioners. Their collective expertise ensures that every attendee gains actionable insights into modern event management and tourism strategies.
Strengthening Economic Growth and Partnerships
Strategic partners supporting this initiative include BDO, ICCA, the Southern Africa Association for the Conference Industry (SAACI), UN Tourism, SITE Africa, South African Tourism, and the Gauteng Tourism Authority. Their involvement highlights the Africa MICE Masterclass as a critical vehicle for professional development.
The event’s history speaks for itself. The 8th Africa Business Tourism & MICE Masterclass underscored the growing importance of the MICE industry as a catalyst for economic growth, innovation, and sustainable development across the continent. Since its inception in 2018, the programme has empowered over 1,800 professionals from more than 40 countries. Annual participation consistently exceeds 100 delegates from across Africa, proving the value of this regional networking hub.
Invitation to Participate and Exhibit
In light of the above, “we cordially invite relevant team members, and SMMEs within your network to participate in this impactful Masterclass, including the opportunity to showcase your offerings through the desktop exhibition platform. Whether you are a seasoned industry veteran or an emerging business owner, this session offers the tools required to thrive in a competitive market,” the organisers said.
Thw organisers assures that participants can expect to walk away with clear strategies to improve their revenue streams. “By aligning with global standards, African businesses can better position themselves to host world-class international conferences. Ensure your organisation is represented at this essential gathering in Johannesburg this June.”
