The Street of Gold Foundation, in proud collaboration with MICE Ghana, has officially announced the Women in MICE & Golden Experience Awards 2026, scheduled to take place from 24 to 25 April 2026 at the iconic Skylight Hotel, Addis Ababa, Ethiopia.
According to Majesty R. Panford, CEO, Women in MICE & Street of Gold Foundation, this landmark event themed “Celebrating Excellence, Igniting Global Impact in MICE,” wil convene industry leaders, innovators, policymakers, and passionate professionals from across Africa and the global MICE community.
“The 2026 edition promises to be a defining moment in recognizing excellence, driving collaboration, and amplifying the voices shaping the future of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.”
Honouring Women Shaping the MICE Industry
At the heart of the celebration are the Women in MICE Awards, which will honour outstanding women whose leadership, innovation, resilience, and commitment continue to transform and elevate the MICE landscape. These awards spotlight trailblazers who are not only achieving excellence in their fields but also opening doors for the next generation of women professionals across Africa and beyond.
Recognising Excellence Beyond MICE: Golden Experience Awards
Complementing the Women in MICE Awards are the Golden Experience Awards, designed to recognize distinguished individuals and organisations demonstrating exceptional impact, innovation, and service across the broader events, tourism, hospitality, and community development sectors. These honourees represent the gold standard of excellence—those whose work creates meaningful experiences, inspires progress, and delivers lasting value to society.
The Golden Experience Awards Ceremony will take place on 25 April 2026 at the Skylight Hotel, Addis Ababa, providing a prestigious platform to celebrate excellence on a continental and global scale.
A Global Gathering in an Iconic Destination
Set against the backdrop of one of Africa’s most celebrated luxury hotels, the Women in MICE & Golden Experience Awards 2026 will offer more than recognition. Participants can expect:
- High-level networking with global and African industry leaders
- Thought-provoking conversations on MICE growth and sustainability
- Cultural appreciation and cross-border collaboration
- Media exposure and strategic partnerships
Confirmed attendees will include senior executives, government representatives, event professionals, media partners, destination marketers, and emerging talents actively driving change within Africa’s MICE ecosystem.
Strong Local Leadership, Continental Vision
The 2026 edition is being coordinated by Wengel Bekalu, Lead for Women in MICE Ethiopia, whose leadership exemplifies the Street of Gold Foundation’s commitment to strengthening MICE development across Africa through local ownership and global collaboration.
More Than an Event — A Movement
The Women in MICE & Golden Experience Awards 2026 is more than a ceremony. It is a movement celebrating excellence, empowering women, fostering global partnerships, and reinforcing Africa’s growing influence in the global MICE industry.
“As we gather in Addis Ababa in April 2026, we will not only celebrate achievements—we will ignite ideas, strengthen networks, and reaffirm our collective commitment to shaping a more inclusive, innovative, and impactful future for MICE.”
