WhatsApp Set To Make The Biggest Change Since It Was Bought By Facebook

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WHATSAPP is building an entirely-new version of its messaging app, which will focus on making it easier for customers and companies to communicate.

WhatsApp is building an all-new version of its popular messaging app.

The dramatically different app will be designed from the ground-up to enable customers and companies to communicate.

Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg holding a pair of the touch controllers for the Oculus Rift virtual reality headsets on stage during the Facebook F8 conference in San Francisco, California April 12, 2016. Photo: Reuters

Dubbed WhatsApp Business, the new service will allow Facebook, which owns WhatsApp, to monetise the hugely-successful messenger.

Recall that Facebook co-founder and CEO Mark Zuckerberg bought WhatsApp in 2014.

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WhatsApp COO, Matt Idema, talked about WhatsApp Business to Fox earlier this year.

Idema said: “We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want.

“We do intend on charging businesses in the future.”

An early version of the service has been made available to testers, although there is no official launch date for the general public.

Technology blog Android Police has trawled through the latest beta version and highlighted a number of new features coming to WhatsApp Business.

WhatsApp will support landline numbers for the first time with WhatsApp Business.

That means customers who call or message your landline number will appear within the WhatsApp client.

Customers who would usually use the chat window on a businesses’ website will also now be able to send them a message within WhatsApp.

Since WhatsApp Business is a standalone app, those who run small businesses can keep their current WhatsApp app and conversations intact – and completely separate – from their customers.

WhatsApp Business looks almost identical to the hugely-popular messaging app.

However, there are two new sections within the Settings menu – Statistics and Business Settings.



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