Botswana is set to host Pan-African tourism stakeholders and thought leaders at the 5th annual Africa Tourism Leadership Forum (ATLF) and Awards. The event is organised by Africa Tourism Partners, UNWTO and BDO, South Africa.
Over 350 physical delegates from over 30 countries will converge from October 24 to 26, 2022, at the Gaborone International Convention Centre, Grand Palm, Botswana, for the annual Tourism event, themed, “Igniting Intra-Africa Tourism through inclusive intra-Africa trade, partnerships and Investments”.
Participants and delegates will indulge in Botswana’s tourism experiences during the forum.
Botswana boasts several fascinating game reserves, national parks, a unique melting pot of cultures, and many tourist attractions that the ATLF 2022 delegates and hosted buyers can package to promote an unforgettable intra-African experience. The country’s distinctive offerings include the Kalahari Desert, the Okavango Delta, and the Central Kalahari Game Reserve, with its fossilized river valleys and undulating grasslands.
According to Kwakye Donkor, CEO of Africa Tourism Partners, ATLF 2022 will provide many learning and discussion platforms on tourism investment, MICE, Travel Tech, intra-Africa travel, and Marketing. These will be led by renowned global experts, Ministers, CEOs, Business Executives, Policy-Makers, Entrepreneurs, Academics, Researchers, Practitioners, and DMCs.
Africa Tourism Leadership Forum speakers
Among the ATLF 2022 faculty of speakers are Zurab Pololikashvili, Secretary-General of the UNWTO; Ministers of Tourism; Elcia Grandcourt, Director, Africa Department, UNWTO; Emily Mburu-Ndoria, Director, Directorate of Trade in Services, Investment, IPR and Digital Trade, AfCFTA, Ghana; Moseketsi Mpeta, Head, Tourism & Manufacturing, Industrial Development Corporation, South Africa; Dr Geoffrey Manyara, Economic Affairs Officer for Tourism, United Nations Economic Commission for Africa, Rwanda; Fred Odek – Chairperson, East Africa Tourism Platform, Kenya; Pascal Viroleau – CEO, Vanilla Islands, Reunion Islands; Dr Linda Pereira, CEO, CPL Events, Portugal & UK and Jeanette Moloto, Director, Global Sales, Sub-Saharan Africa, Marriott International.
Other speakers include Bonita Mutoni, founder and CEO of Uber Luxe Safaris in Rwanda; Hando Sinisalu, founder of Best Marketing & Marketing Parrot in Estonia; Didier Scaillet, CEO of Meeting Profile Consulting in Belgium; and Senthil Gopinat, CEO of ICCA in the Netherlands.
The key components of this year’s forum are the Pan-African private sector forum, digitalisation and MICE masterclasses, ministerial and executive dialogues and insightful expert presentations and interactive panel discussions on recovery measures, continental and global industries and strategies for building back better. Central to the 5th edition of the forum are curated business-to-business sessions, desk-top exhibitions and the 5th Africa Tourism Leadership Awards Gala Diner. All participants will have the opportunity to do real business and network.
Africa Tourism Leadership Forum (ATLF) is the only pan-African dialogue platform that brings together key public and private sector leadership and other stakeholders from across Africa. It also brings together the rest of the world’s travel, tourism, hospitality, and aviation sectors to share insights, devise strategies for intra-African travel and tourism growth across the continent, and network while enhancing the brand equity of “Destination Africa.”
ATLF 2021 was held in Kigali, Rwanda, and was attended by over 150 physical delegates and over 900 virtual delegates on YouTube and Zoom.
