The Africa Tourism Leadership Forum (ATLF) 2024 is scheduled to hold from September 3rd to 6th at the Gaborone International Conference Centre, Grand Palm, in Gaborone, Botswana.
This year’s theme, “Charting a New Path Forward for Intra-Africa Travel, Tourism & Investments,” reflects the forum’s commitment to fostering sustainable growth and collaboration across Africa’s travel, tourism, and investment sectors.
ATLF is a premier pan-African dialogue platform that brings influential stakeholders from the travel, tourism, hospitality, and aviation sectors together. The forum is a unique opportunity for industry leaders to network, share insights, and develop strategies to boost intra-Africa travel and tourism, thereby enhancing the brand equity of “Destination Africa.
The 2024 edition of ATLF will focus on three thematic areas: Sustainable & Inclusive Tourism, Boosting Intra-Africa Travel, and Driving Economic Growth. These themes ensure that tourism development benefits all stakeholders, especially local communities, and contributes to the continent’s economic integration and growth.
The ATLF Awards, a highlight of the forum, will recognize and celebrate innovation, excellence, and transformative initiatives pioneered by Africans, for Africans, in Africa. Attendees will have access to investment opportunities, innovation showcases, and industry expert-led educational sessions.
As Kwakye Donkor, CEO, aptly puts it, “The future of African tourism lies in our ability to chart a new path forward, one that prioritizes sustainability, inclusivity, and collaboration. ATLF 2024 is poised to be a transformative dialogue that will shape the future of African travel, tourism, and investments.”
Building on the success of ATLF 2023, which saw over 500 participants, including thought-leaders, media, travel trade, industry practitioners, hoteliers, policymakers, and renowned experts, ATLF 2024 promises to be an even more impactful event.
The forum will include insightful discussions, networking opportunities, and hands-on sessions on subjects like sustainable and inclusive tourism, promoting intra-African travel, fostering economic growth, investment opportunities in tourism and hospitality, and educational sessions run by industry experts.
About Africa Tourism Partners
African Tourism Partners (ATP) is a UNWTO-affiliated, award-winning Pan-African tourism development and strategic destination marketing advisory firm. The firm specializes in tourism and MICE strategy formulation, investment facilitation and promotion, research, master planning, destination market development and capacity building across Africa’s travel, tourism, hospitality, aviation and golf sub-industries.
Our clients and partners include but are not limited to, UNWTO, the World Bank, the Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, the Ghana Tourism Authority, Tourism KwaZulu-Natal, the Rwanda Development Board, the Rwanda Convention Bureau, the Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, the Tanzania Tourism Board, the Kenya Tourism Board, the Uganda Tourism Board, the Gauteng Tourism Authority, the Zimbabwe Tourism Authority, the Tourism Business Council of South Africa, Nigeria and more.
About UNWTO
The World Tourism Organization (UNWTO) is the United Nations agency responsible for promoting responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
About AfCFTA
The African Continental Free Trade Area (AfCFTA) is a free trade area encompassing most of Africa. The African Continental Free Trade Agreement, which has 43 parties and an additional 11 signatories and spans 1.3 billion people across the second-largest continent in the world was established in 2018. It is the largest free-trade area by the number of member states after the World Trade Organization.
