Botswana will showcase the magic of its tourism products and facilities at the world’s largest travel trade show, ITB Berlin 2024, at the Berlin Exhibition Grounds.
Announcing its participation at the premier platform for industry innovation and collaboration, which will be held between March 5 and 7, the Botswana Tourism Organisation (BTO) disclosed that it will host 24 tour operators represented by 48 tour professionals under its banner, providing them with exposure, invaluable networking opportunities, and sales opportunities.
“BTO proudly returns to this prestigious global stage, unveiling Botswana’s untamed beauty and soul-stirring adventures. With a mission to showcase the essence of Botswana’s wilderness, BTO stands tall as a beacon of sustainable tourism and cultural enrichment.
“This year, like before, we are not merely participants; we are storytellers, weaving tales of wonder and enchantment that resonate with every visitor who chooses Botswana as their tourist destination.”
According to ITB Berlin organisers, 24,000 attendees, spread across 4 stages with 17 thematic tracks are expected at this year’s edition of the event, which is themed “Pioneer the Transition in Travel & Tourism Together”.
ITB Berlin is the world’s leading travel trade show at the forefront of addressing the multifaceted challenges and opportunities within the global tourism industry.
ITB Berlin is not just a meeting point but a launchpad for shaping the future of travel and tourism. The convention pioneers the transition towards a more sustainable, inclusive, and technologically advanced travel industry through collaborative discussions, innovative solutions, and shared commitments.
Each year, Internationale Tourismus Börse (ITB) welcomes around 10,000 exhibitors from more than 180 countries and regions. Cities, tour operators, booking system developers, airlines, hotels, and other businesses involved in tourism introduce themselves and provide their services, inspiring wanderlust and business opportunities.
In 2023, ITB attracted 90,127 visitors, compared to 60,700 in 2022. This year, more than 160,000 visitors and over 10,000 exhibitors are expected to gather for ITB Berlin 2024.
