The Street of Gold Foundation has today announced the highly anticipated Women in MICE & Golden Experience Awards 2026, set to take place in the vibrant heart of Addis Ababa from April 24–25, 2026.
This prestigious event, to be held at the iconic Skylight Hotel, promises to be a pivotal moment for recognizing and celebrating the outstanding contributions of women and industry leaders across the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as the wider events, tourism, and hospitality industries.
Under the banner of “Celebrating Excellence, Igniting Global Impact in MICE,” the 2026 awards aim to shine a light on the exceptional achievements of women who are shaping and elevating the MICE landscape.
The Women in MICE Awards will honor individuals whose dedication, creativity, and leadership have significantly impacted the industry. Simultaneously, the Golden Experience Awards will recognize distinguished contributors who have demonstrated remarkable excellence, innovation, and impact in the broader events, tourism, and hospitality sectors.
“This event is more than just an awards ceremony; it’s a celebration of progress, collaboration, and the empowering force of women driving the future of the MICE industry,” stated a spokesperson for the Street of Gold Foundation.
“We are thrilled to bring this prestigious event to Addis Ababa and provide a platform for recognition, networking, and transformative conversations that will shape the future of MICE in Africa and beyond.”
The Skylight Hotel, with its luxurious setting, will provide a breathtaking backdrop for an unforgettable experience. The event will draw a diverse and influential crowd, including industry executives, policymakers, event professionals, thought leaders, media partners, and emerging talents, all eager to contribute to the growth and development of Africa’s dynamic MICE ecosystem. Attendees can expect high-level networking opportunities, immersive cultural experiences, and insightful discussions focused on the future of the industry.
The event is being spearheaded by Wengel Bekalu (Women in MICE Ethiopia), whose leadership reflects the Foundation’s commitment to fostering MICE development across the African continent. Bekalu’s involvement underscores the dedication to amplifying the voices of women and empowering them to lead and innovate within the industry.
The Women in MICE & Golden Experience Awards 2026 is poised to be a pivotal event, serving as a powerful platform for acknowledging and celebrating the remarkable contributions of women and industry leaders, while fostering collaboration and driving impactful change in the global MICE landscape. With anticipation building, industry professionals and enthusiasts alike are encouraged to mark their calendars and prepare for a truly inspiring and transformative experience in the heart of Ethiopia.
