A company has offered its customers a deal to die for, allowing them to actively participate in their funeral with charges that cost an arm and a leg.
A willing client will pay KSh 7 million (N25.3 million) to experience being buried alive in a venture the company says helps people deal with their fears.
According to the New York Post, Yekaterina Preobrazhenskaya, the company’s founder, said the new market promises to help customers discover psychic capabilities.
Preobrazhenskaya added that participating in your funeral assists in dealing with anxieties after the ceremony.
The company founder described the offer as a symbol of fighting for oneself and owning a happy future.
Preobrazhenskaya noted that there are two different packages. The online funeral costs KSh 1.8 million (N6.5 million). The other offer is the full immersion, in which a client is buried underground for up to an hour.
