The American Open University of Technology, Nigeria (ATECH), hosted a practical training session on navigating the digital transformation in the media industry for online publishers in Ibadan on Thursday.
This training was organised in collaboration with the South West Guild of Online Publishers (SWEGOP) at ATECH’s Global Campus, Bodija, Ibadan.
The Campus Director, Dr David Akanbi, practically taught the online publishers how the digital transformation, driven by emerging technologies such as Artificial Intelligence, Virtual and Augmented Reality, Block chain amd 5G network, is reshaping how news is produced, distributed and consumed.
Dr Akanbi emphasised how online publishers can explore emerging technologies to the advantage of their businesses and society.
Additionally, Mr. John Abayomi of Virals.ng delivered a presentation on leveraging Search Engine Optimisation (SEO) for maximum visibility in an increasingly crowded online space.
Both facilitators emphasised the crucial role of technology in professional media practices while underscoring the importance of maintaining the integrity of digital platforms.
Mr. Olayinka Agboola, Chairman of SWEGOP, highlighted the significance of the training, describing it as part of a series aimed at enhancing the skills and knowledge of its members in online journalism. He praised the management of ATECH for their facilities and support, particularly lauding Dr. David Akanbi for his contributions.
A participant, Publisher of Newscoven, Mr. Dapo Falade, expressed appreciation for the training, stating, “When I arrived this morning, I thought I knew almost everything. However, from the beginning to the end of the session, I realised I had a long way to go. This lecture has exposed me to many new concepts that will significantly benefit my business. The facilitators did an excellent job, and I am glad to have attended this training.”
Dr Akanbi, in a brief chat with REPORTERS AT LARGE, said the training was organised to share knowledge: “If knowledge is not shared, it is wasted, and sharing knowledge is like planting a tree, and when you know something and share it with others, more people will know it, and by doing so, the society becomes a better place, so our focus is to make the society a better place by impacting the society.”
