Amb. Wale Ojo-Lanre stands as a pivotal figure in Nigerian tourism, renowned for his unwavering commitment to promoting Nigeria’s abundant tourism potential. Born and raised in Usi-Ekiti, a serene locality widely admired for its rich cultural heritage, Ojo-Lanre’s upbringing deeply imbued him with an intrinsic appreciation for Nigeria’s diverse attractions. This cultural affinity undoubtedly shaped his future endeavours in the tourism sector.
As the Director-General of the Ekiti State Bureau of Tourism Development, Barr. Ojo-Lanre has been instrumental in transforming Ekiti into a notable tourism destination within Nigeria. His early foray into tourism promotion can be traced back to his days as a journalist, where he passionately highlighted the untapped potential of Nigeria’s tourism landscape. Over time, his dedication and efforts did not go unnoticed, leading to various significant appointments and acclaimed awards that recognized his contributions to the industry.
Throughout his career, Ojo-Lanre has demonstrated an extraordinary ability to elevate the profile of Nigerian tourism on both the domestic and international stages. His strategic vision and profound understanding of the sector have facilitated numerous initiatives aimed at showcasing Ekiti’s natural and cultural endowments, thereby attracting a robust inflow of tourists. Under his leadership, the Bureau has successfully launched several programmes that promote eco-tourism, cultural festivals, and historical tours, each meticulously designed to enrich visitor experiences and stimulate local economies.
Additionally, Ojo-Lanre’s efforts have been continually lauded with multiple awards and recognitions, reflecting his untiring devotion and innovative approaches in the field. Among his notable accolades are the prestigious African Tourism Leadership Awards and commendations from various state and national bodies. Such honours underscore his significant impact and serve as a testament to his vital role in propelling Nigeria towards becoming a premier tourism destination.
Wale Ojo-Lanre’s journey from a young enthusiast in Usi-Ekiti to a distinguished leader in tourism development epitomizes a tale of sheer passion and resolute valour. His profound connection to his heritage and relentless pursuit of excellence continue to inspire and shape the trajectory of Nigerian tourism.
Championing the Cause for a Separate Tourism Ministry
Wale Ojo-Lanre’s relentless advocacy for the establishment of an independent Ministry of Tourism in Nigeria is a testament to his passion and commitment to the sector. Recognizing the immense potential tourism holds for Nigeria’s economic development, Ojo-Lanre has consistently argued that entrusting tourism to the Ministry of Information dilutes its focus and hinders its growth. His one-man campaign in Ibadan is particularly noteworthy, symbolizing his dedication to this cause. Armed with placards and a deeply rooted vision, Ojo-Lanre’s solo protest was not just a plea for change but a clarion call for recognizing tourism’s unique needs and opportunities.
Ojo-Lanre’s endeavours extend beyond public demonstrations. He strategically engaged with media houses to amplify his message, ensuring that the conversation around the necessity of a distinct Ministry of Tourism remained in the public eye. His interviews and opinion pieces have eloquently conveyed the importance of having a dedicated body to harness the multifaceted benefits of tourism, from job creation to cultural preservation.
This advocacy has gained commendable traction among influential figures in Nigeria. Conversations with notable individuals revealed a supportive network that believes in Ojo-Lanre’s vision. These discussions have often centred around the logistics of implementing such a ministry and the broader implications for national development. Their backing not only affirms the plausibility of Ojo-Lanre’s vision but also reinforces a collective acknowledgement of tourism’s distinct role in Nigeria’s socio-economic fabric.
At the crux of Ojo-Lanre’s campaign is a call for a robust legal framework to govern the tourism industry. He asserts that a well-defined structure, underpinned by legislation, will provide the necessary foundation for sustainable growth. This structure would facilitate strategic planning, resource allocation, and policy implementation, ensuring that the tourism sector thrives independently. By championing this cause, Ojo-Lanre underscores the importance of deliberate and focused governance in realizing tourism’s full potential.
Wale Ojo-Lanre: Impact and Achievements in Ekiti State
Wale Ojo-Lanre’s contributions to the tourism sector in Ekiti State are both profound and transformative. Renowned for his passion and unwavering commitment, Ojo-Lanre has played a pivotal role in repositioning Ekiti as a foremost tourism destination in Nigeria. One of his hallmark achievements is the successful orchestration of the 2019 Ekifest. This festival not only highlighted the rich cultural heritage of Ekiti but also ignited significant interest from both local and international visitors. The resounding success of Ekifest led to then-Governor Dr. Kayode Fayemi’s establishment of a dedicated Ministry of Arts, Culture, and Tourism, underscoring the state’s earnest commitment to boosting tourism.
Among Ojo-Lanre’s ongoing projects is the strategic development of the Ekiti State Tourism Master Plan. This comprehensive plan aims to leverage the state’s natural and cultural assets, thereby creating a sustainable tourism model. His collaborative efforts with the United Nations Tourism delegation further underscore the global perspective he brings to Ekiti’s tourism drive. These international partnerships are instrumental in bringing best practices to the table, ensuring that Ekiti’s tourism offerings are competitive on a global scale.
His initiatives have effectively placed Ekiti State on the map for potential tourists worldwide, fostering an environment ripe for economic growth and cultural exchange. Cultural festivals, heritage sites, and natural landscapes are being increasingly recognized, thanks to Ojo-Lanre’s dedicated promotional efforts. His strategic vision and relentless drive continue to set new benchmarks, making tourism a critical pillar of Ekiti’s development strategy. Wale Ojo-Lanre’s impact on Ekiti State is a testament to what can be achieved with sheer passion and strategic planning in the tourism sector.
Future Prospects and Continued Advocacy
The future of Nigerian tourism looks exceptionally bright, particularly through the dedicated and strategic efforts of Wale Ojo-Lanre. Recently, the Nigerian government appointed Ms. Lola Ade-John as the Pioneer Minister of Tourism, setting the stage for a transformative era in the sector. Under her stewardship, combined with Ojo-Lanre’s extensive experience and unparalleled passion, Nigerian tourism is poised for exponential growth. As a pivotal figure, Ojo-Lanre continues to shape policies that promote and enhance the tourism landscape in Nigeria, focusing intently on sustainable development and community tourism.
Part of the renewed strategy involves the ongoing promotion of local tourism and the revitalization of various cultural landmarks across the country. With initiatives such as promoting eco-friendly tourism practices and investing in community-based tourism projects, Ojo-Lanre’s vision aligns seamlessly with global sustainable tourism trends. The creation of a comprehensive framework to support local artisans and cultural custodians further emphasizes the commitment to preserving Nigeria’s rich heritage while driving economic growth in rural communities.
A significant endorsement of Ojo-Lanre’s vision came from the incumbent Governor of Ekiti State, Mr. Abiodun Oyebanji. Recognizing the potential for tourism to act as a catalyst for economic development, Governor Oyebanji established the Bureau of Tourism Development, appointing Wale Ojo-Lanre as its director-general. This strategic move is expected to galvanize efforts in not only identifying key tourist attractions within Ekiti State but also enhancing the infrastructure needed to support a robust tourism industry. By prioritizing these initiatives, the Bureau aims to foster a tourist-friendly environment that appeals to both domestic and international travellers.
The synergy between Wale Ojo-Lanre’s relentless advocacy and the institutional support from figures like Ms Lola Ade-John and Governor Oyebanji underscores a collective commitment to elevating Nigeria’s tourism sector. As these initiatives gain traction, Ojo-Lanre’s continued contributions are instrumental in positioning Nigeria as a top-tier destination, rich with cultural, historical, and ecological marvels.
*Mimiola, an award-winning journalist sent in this piece from Ibadan.
