Africa Tourism Partners has announced the 2025 Africa Business Tourism & MICE Masterclass, a premier learning experience for tourism stakeholders in Africa. The two-day event will take place on August 27-28, 2025, at the BDO Offices in Wanderers Office Park, Illovo, Johannesburg, South Africa.
The MICE industry is a significant driver of economic growth in Africa, and this masterclass aims to equip tourism stakeholders with fresh ideas and strategies to elevate their businesses to the next level. The comprehensive program features top professionals from around the world, including Elcia Grandcourt, Director of Africa at UN Tourism, Senthil Gopinath, CEO of ICCA, and Prof. Leid Zejnilovic, Associate Professor at NOVA School of Business and Economics.
Unlocking New Opportunities and Best Practices
Participants will gain invaluable knowledge, access industry connections, and discover new opportunities and best practices in the MICE industry. The masterclass will cover thematic areas such as:
– Unpacking industry trends and dynamics to maximize revenues beyond 2025
– Advancing AI disruption in MICE venue sales
– Bridging the gap between training and workplace experience for MICE executives and professionals
– Mastering effective event planning and management cycles
Who Should Attend?
The masterclass is designed for African tourism professionals and stakeholders, including:
– Convention bureaus
– Tourism departments
– Tourism boards
– Tourism development agencies
– Meeting planners
– Professional conference organizers
– Destination marketing companies
– Suppliers from the MICE industry
– Small and medium-sized enterprises (SMEs)
– Entrepreneurs
– Youth and women in tourism
– Students
– Start-ups
Registration and Discounts
Registration is now open, and group registrations, SMMEs, and students can benefit from massive discounts on offer. Opportunities for Business-to-Business sessions and desktop exhibition space are available on a first-come, first-served basis.
