The African Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is rapidly evolving, presenting exciting opportunities and new challenges. Stay ahead of the curve by attending the premier Africa Business Tourism and MICE Masterclass 2025. This exclusive in-person event takes place on August 27-28, 2025, at the BDO Offices in Johannesburg, South Africa.
What to Expect
Reconnect with Peers: Engage with industry leaders and build invaluable networks.
Share Insights & Strategize: Collaborate on collective solutions and chart a prosperous future for African MICE.
Benchmark Against the Best: Gain critical insights into global trends to elevate your business performance.
Dive Deeper: Explore the Masterclass details and discover how it can empower you and your business.
Who Should Attend?
Industry Professionals: Executives and officials from convention bureaus, tourism departments, tourism boards, and tourism development agencies.
Meeting Planners: Professional conference organizers, destination marketing companies, and suppliers from the MICE industry.
Entrepreneurs and Startups: Small and medium-sized enterprises (SMEs), youth and women in tourism, and students.
Benefits and Opportunities
Business-to-Business Sessions: Meet potential partners and clients.
Desktop Exhibition Space: Showcase your products or services.
Massive Discounts: Available for group registrations, SMMEs, and students.
Strategic Partners
Strategic partners for the program include BDO, ICCA, Southern Africa Association of Conference Industry, UN Tourism and SITE Africa, South African Tourism, and many other partners. Considering the above the MICE Masterclass participants include professionals and stakeholders from the African tourism and events industry. These include executives and officials from convention bureaus, tourism departments, tourism boards, and tourism development agencies. Other attendees are m eeting planners, professional conference organizers, destination marketing companies, and suppliers from the MICE industry. Small and medium-sized enterprises (SMEs), entrepreneurs, youth and women in tourism, students, and start-ups are an additional component of the Masterclass attendees. Business to Business sessions and desktop exhibition space is available on first come first serve basis. Massive discounts are available for group registrations, SMMEs and students and these are for the early birds.
